Men’s Cologne : What Women Think?
The men’s cologne industry is huge and ironically, the most purchases of men’s cologne are made by women. When it comes to a men’s cologne review, you simply must ask the women as they are the ones purchasing the product most of the time.
In 2008, the fragrance industry for men raked in over $850 million from department stores and over $200 million from mass retailers. Overall, the mission of the men’s fragrance industry works with one main goal in mind; to create scents including bottles, ad concepts, and perhaps a celebrity spokesperson, that will appeal to both the men who will wear the cologne and the women who love them. While there are some well-groomed men that want to simply smell good for their own sake and there are other men that do not care about enticing women at all, in general men are buying fragrances as a way to impress a woman and women are buying men’s fragrances as a way to make their man smell the way they want them to.
Does the Right Scent Really Matter?
To some people, the idea that the right scent can help a guy get a girl seems like a bunch of marketing hoopla. However, science has shown that women are attracted to certain scents and that smell plays an extremely important role in attraction.
The question is what do women want? There was some off-cited research that found that a smell that has been proven to arouse women is that of the candy Good and Plenty. This research may explain why there are so many make out sessions in the movie theatre. However, there has not yet been a men’s cologne created that is scented like this delicious licorice candy.
There have been pheromone love potions that pop up every once in a while as well. However, without a slick ad campaign or clinical data to prove that they work these pheromones have yet to take over the market.
Research to Show What Women Want
Needless to say, there have been numerous research studies conducted in order to determine what women want when it comes to cologne. One company polled women and found that they prefer chocolate over jewelry, shopping, and even sex. The company then used this information to create a scent that was warm, sexy, spicy, and a bit sweet. The goal was for the scent to be lickable, but still manly.
Many companies still build on the idea that a woman wants a man that is rich. They tend to create scents that smell a bit like money. The idea is that women will be attracted to this idea.
The classic men’s colognes offer woody scents that have citrus undertones. These rich smelling colognes remain the top choices for many men and women alike. The muskiness of the cologne seems to be what women think that a man should smell like. Overall, it all comes down to personal preference.